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How To Use Exit Interviews and Surveys To Improve Customer Retention
A lost customer is painful for your business – both for your bottom line and your ego. The importance of customer retention isn’t to be taken lightly. That’s why, in this article, we take a look at...
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5 Customer Retention Strategies To Keep Your Customers Happy
For many years, companies have spent the majority of their marketing budgets and marketing manpower on customer acquisition. They thought that if they could only reach more people, they would sell...
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7 Things You Can Do To Become Awesome At Lead Generation
The digital landscape is immense, and the competition is fierce, so marketing your business through your website is vital to your success. When you concentrate on lead generation through your website,...
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Essential eCommerce Industry Stats For Page Speed
The world we live in is fast-paced and constantly on the move. Our ever-evolving electronic world has trained people and increased their desire for getting things immediately. They want what they want...
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I Hate Which Test Won?
Disappointment Sucks I was recently privileged to speak at the Velocity Conference in Santa Clara this year. My presentation was on the topic of Conversion Rate Optimization applied to your entire...
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10 Copywriting Tips And Techniques For eCommerce Homepages
We talked about copywriting tips for your eCommerce product pages in a previous article, so this time, we’re going to talk about writing for your homepage. And, we’re going to put a little spin on it....
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How eCommerce Companies Can Do Surveys And Questionnaires Onsite
How do you know if your website is meeting your customer’s needs? Ever wondered if they’d like to see certain kinds of products featured on your eCommerce site? How about your customer service – do...
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10 Copywriting Tips and Techniques For eCommerce Product Pages
What should I say? How much should I say? How much is too much? Or, for that matter, too little? Who’s my audience? Will they understand what I’ve written? What format works best? But, wait, I’m not a...
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What Is Working On Mobile Today For eCommerce Websites?
Mobile phone traffic to eCommerce websites has increased exponentially in the last few years. According to a Shopify study, when they looked at more than 100,000 eCommerce stores, they saw 50.3% of...
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What are the Bounce Rates for eCommerce Sites? Industry Stats 2015
Bounce Rates can be intimidating and downright frightening for many website owners. But, in this blog post, we’re going to demystify the lovely Bounce Rate. We’re going to take a long hard look at...
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8 Things that are Making Your Bounce Rates Sky-Rocket
Are visitors fleeing your website in droves with zero engagement or interaction? Here are eight things that are making your bounce rates sky-rocket. Fix them, or you’re sunk. Content Not Satisfying...
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7 Marketing Rules and How to Break Them Effectively
Just like everything in life, marketing has some basic rules that you’re supposed to follow. However, in some cases, your marketing benefits from breaking these rules. While you don’t want to break all...
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Buy Now or Click Here – Understanding CTAs
A call to action is the section on your website where you tell a visitor exactly what you want them to do. When you’re considering using a call to action, or CTA, it’s important that you understand the...
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Captchas and Conversions
CAPTCHAs are a pain in the butt to figure out sometimes. Everyone has problems with them at one point or another. But, as a business owner, you need to decide if they’re worth the customer frustration....
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5 Analytics that Show the True Colors of Your Conversions
Your website is converting well. You’re making sales, and things are going great. However, did you know that by simply taking a look at your analytics, you may find that there are things you can do to...
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9 Landing Page Optimization Tactics that Take Ten Minutes or Less
You want to optimize your landing page, but you don’t have a lot of time to do it. Did you know that there are many tactics that take ten minutes or less that can increase your conversions and help...
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10 Design Tips to Increase Your Site’s Conversion Rate
Did you know that your site’s design can help or hinder the site’s conversion rate? The way your site looks will determine whether or not someone stays on the site long enough to make a purchase. So,...
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What Your Landing Page and a First Date Have In Common
First dates and landing pages have nothing in common, right? Wrong! In fact, the two have a surprising number of similarities. Both can be awkward if done wrong, and great if done correctly. A good...
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Do I Really Need Separate Landing Pages For Mobiles?
Did you know that cell phones are used more for data now than they are to actually make phone calls? Well over half of all cell phone users in the United States use their cell phones regularly to surf...
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Why Your PPC Campaign is Bleeding Money
When you have the perfect business, you need to make sure everyone else gets a chance to see it. With effective marketing, you get traffic to your website and you show off your products or services to...
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