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What are the Bounce Rates for eCommerce Sites? Industry Stats 2015
Bounce Rates can be intimidating and downright frightening for many website owners. But, in this blog post, we’re going to demystify the lovely Bounce Rate. We’re going to take a long hard look at...
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What Is Working On Mobile Today For eCommerce Websites?
Mobile phone traffic to eCommerce websites has increased exponentially in the last few years. According to a Shopify study, when they looked at more than 100,000 eCommerce stores, they saw 50.3% of...
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10 Copywriting Tips and Techniques For eCommerce Product Pages
What should I say? How much should I say? How much is too much? Or, for that matter, too little? Who’s my audience? Will they understand what I’ve written? What format works best? But, wait, I’m not a...
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How eCommerce Companies Can Do Surveys And Questionnaires Onsite
How do you know if your website is meeting your customer’s needs? Ever wondered if they’d like to see certain kinds of products featured on your eCommerce site? How about your customer service – do...
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10 Copywriting Tips And Techniques For eCommerce Homepages
We talked about copywriting tips for your eCommerce product pages in a previous article, so this time, we’re going to talk about writing for your homepage. And, we’re going to put a little spin on it....
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I Hate Which Test Won?
Disappointment Sucks I was recently privileged to speak at the Velocity Conference in Santa Clara this year. My presentation was on the topic of Conversion Rate Optimization applied to your entire...
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Essential eCommerce Industry Stats For Page Speed
The world we live in is fast-paced and constantly on the move. Our ever-evolving electronic world has trained people and increased their desire for getting things immediately. They want what they want...
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7 Things You Can Do To Become Awesome At Lead Generation
The digital landscape is immense, and the competition is fierce, so marketing your business through your website is vital to your success. When you concentrate on lead generation through your website,...
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5 Customer Retention Strategies To Keep Your Customers Happy
For many years, companies have spent the majority of their marketing budgets and marketing manpower on customer acquisition. They thought that if they could only reach more people, they would sell...
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How To Use Exit Interviews and Surveys To Improve Customer Retention
A lost customer is painful for your business – both for your bottom line and your ego. The importance of customer retention isn’t to be taken lightly. That’s why, in this article, we take a look at...
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